The Essential Oil
All-day relief. Hydrated, flake-free, itch-free.
An oil-based scalp serum combining two prescription actives with a proprietary blend of natural oils — for all-day control of itching and flaking, plus continuous hydration for hair and scalp.
What our patients say
Perfect for hot spots
This oil is amazing for targeting those stubborn itchy spots on my scalp. I apply it in the morning and it keeps the itching at bay all day. Love that it's an oil base — keeps my scalp hydrated!
Yes, Allura costs more than drugstore products. Here's why.
We combine multiple prescription-strength ingredients into one powerful formula — stronger than anything on the drugstore shelf and more effective than a typical dermatologist's prescription. You can message your dermatologist any time about your treatment plan, and we deliver it right to your door.
Then $79 for ~2 month supply.
Shipped and billed every 2 months. Cancel or pause anytime.
Discount applied automatically at checkout for new patients on a subscription plan.
You've tried everything. The flakes and the itch keep coming back.
Over-the-counter products can quiet the symptoms for a few days — but the itching returns, the flakes reappear, and the cycle starts over. They aren't strong enough, or targeted enough, to reach the root of the problem.
The Cycle That Never Ends
Symptoms settle down, you feel hopeful — then a week later they’re back. Non-prescription formulas treat the surface temporarily without addressing the underlying scalp imbalance that drives the cycle.
Hidden Beneath the Surface
The real cause is microscopic — a yeast called Malassezia that lives on every scalp. When it overgrows, it triggers inflammation, itching, and visible flakes. Non-prescription products often can’t address it.
Dry, Tight Scalp
Medicated shampoos can leave your scalp feeling stripped and dry. Without continuous hydration, irritation and flaking creep back within hours.
Two actives, in a nourishing oil base
Each ingredient plays a role: one suppresses yeast overgrowth, another normalizes skin turnover, and the proprietary oil blend keeps your scalp hydrated all day.
All-day relief in under a minute
No complicated routines. Apply once a day, reapply where you need it.
Apply once a day
Use the serum in the morning or evening on any areas of your scalp that commonly develop itching or flaking.
A thin, even coat
Apply enough to provide a thin, even coat throughout the scalp. A little goes a long way.
Reapply as needed
Throughout the day, reapply to the whole scalp or to hotspots to maintain a hydrated, flake-free, itch-free scalp.
The board-certified dermatologists behind Allura
Built by two dermatologists with decades of combined experience treating scalp conditions — including one who lives with seborrheic dermatitis himself.
Knox Beasley, MD, FAAD
Co-Founder
Dr. Beasley is a board certified dermatologist practicing for over 10 years and has treated thousands of patients with flaky and itchy scalp. Beasley also deals with an itchy and flaky scalp himself and uses the Max Control Shampoo and The Essential Solution.
Simon Ritchie, MD, FAAD
Co-Founder
Dr. Ritchie completed his dermatology residency at the University of Maryland School of Medicine and became board certified in dermatology in 2013. He specializes in complex dermatological conditions and is an Assistant Professor of Dermatology at the Uniformed Services University of the Health Sciences in Bethesda, MD.
