The Essential Solution
When shampoo isn’t enough. Target the hotspots.
A lightweight, prescription-strength scalp serum that targets stubborn flare-ups exactly where they happen. Two active ingredients in a non-greasy, water-based formula — invisible in your hair.
What our patients say
Scalp finally under control
I used to deal with constant scalp itching and stubborn flakes between washes. Adding the Allura Scalp Serum to my routine made a huge difference. My scalp feels healthier, the itchiness is gone, and my dandruff is finally under control.
Yes, Allura costs more than drugstore products. Here's why.
We combine multiple prescription-strength ingredients into one powerful formula — stronger than anything on the drugstore shelf and more effective than a typical dermatologist's prescription. You can message your dermatologist any time about your treatment plan, and we deliver it right to your door.
Then $79 for ~2 month supply.
Shipped and billed every 2 months. Cancel or pause anytime.
Discount applied automatically at checkout for new patients on a subscription plan.
You've tried everything. The flakes and the itch keep coming back.
Over-the-counter products can quiet the symptoms for a few days — but the itching returns, the flakes reappear, and the cycle starts over. They aren't strong enough, or targeted enough, to reach the root of the problem.
The Cycle That Never Ends
Symptoms settle down, you feel hopeful — then a week later they’re back. Non-prescription formulas treat the surface temporarily without addressing the underlying scalp imbalance that drives the cycle.
Hidden Beneath the Surface
The real cause is microscopic — a yeast called Malassezia that lives on every scalp. When it overgrows, it triggers inflammation, itching, and visible flakes. Non-prescription products often can’t address it.
Stubborn Hotspots
Certain areas of your scalp keep flaring — the hairline, behind the ears, the crown. These persistent zones don’t respond to shampoo alone because they need direct, targeted treatment.
Two actives, working in concert
Each ingredient targets a different mechanism behind persistent scalp irritation. Together, they form a precision treatment system in a single serum — formulated by dermatologists who specialize in scalp conditions.
Targeted relief in under a minute
No complicated routines. No full-scalp protocols. Just apply to hotspots and go.
Apply to hotspots
Use the dropper to apply the serum directly to areas where itching, flaking, or redness typically occur.
Spread a thin layer
Gently spread to ensure even coverage over the affected area. A little goes a long way.
Go about your day
The water-based formula absorbs in seconds. No rinsing, no residue, no styling interference.
The board-certified dermatologists behind Allura
Built by two dermatologists with decades of combined experience treating scalp conditions — including one who lives with seborrheic dermatitis himself.
Knox Beasley, MD, FAAD
Co-Founder
Dr. Beasley is a board certified dermatologist practicing for over 10 years and has treated thousands of patients with flaky and itchy scalp. Beasley also deals with an itchy and flaky scalp himself and uses the Max Control Shampoo and The Essential Solution.
Simon Ritchie, MD, FAAD
Co-Founder
Dr. Ritchie completed his dermatology residency at the University of Maryland School of Medicine and became board certified in dermatology in 2013. He specializes in complex dermatological conditions and is an Assistant Professor of Dermatology at the Uniformed Services University of the Health Sciences in Bethesda, MD.
